{"id":31061,"date":"2024-09-12T17:23:46","date_gmt":"2024-09-12T11:53:46","guid":{"rendered":"https:\/\/livemumbai.in\/index.php\/2024\/09\/12\/onyc-a-game-changing-kids-footwear-brand-becoming-the-first-choice-of-indian-parents\/"},"modified":"2024-09-12T17:23:46","modified_gmt":"2024-09-12T11:53:46","slug":"onyc-a-game-changing-kids-footwear-brand-becoming-the-first-choice-of-indian-parents","status":"publish","type":"post","link":"https:\/\/livemumbai.in\/index.php\/2024\/09\/12\/onyc-a-game-changing-kids-footwear-brand-becoming-the-first-choice-of-indian-parents\/","title":{"rendered":"ONYC: A Game-Changing Kids\u2019 Footwear Brand Becoming the First Choice of Indian Parents."},"content":{"rendered":"
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Gurugram (Haryana) [India], September 12:<\/strong> ONYC, which claims to be a \u201cOne-Stop Solution for Little Feet,\u201d is now on track to achieve a \u20b950 crore valuation in just 9 months. With an impressive \u20b910 crore ARR and a focused lineup of 40 SKUs, ONYC is redefining how parents approach children\u2019s footwear. This 9-month-old brand currently generates over 1,200 orders per day from its website and marketplaces.<\/p>\n

\u201cONYC isn\u2019t just creating footwear; it\u2019s transforming the future of kids\u2019 footwear in India by offering ergonomically designed products that promote healthy foot development. The overwhelming love from our customers has resulted in over 20,000 positive reviews online, with an average rating of 4.5 stars. This support fuels ONYC\u2019s journey, and to meet the growing demand, we\u2019re set to launch our first Exclusive Brand Outlet (EBO) in December 2024. This marks a significant milestone as we expand our offline presence, with the goal of opening 17 new outlets over the next three years, guided by the success of our initial EBO\u201d says\u00a0Praval Pratap Singh, CEO & Co-founder of\u00a0ONYC<\/a>.<\/strong><\/p>\n

Ayush Singh, COO & Co-Founder<\/strong>\u00a0adds, \u201cOur recent launch of new articles has already contributed 16% to our overall sales. With plans to introduce 40 more designs in the next three months, we\u2019re committed to expanding our product line and reaching more families. However, the fast pace of growth comes with challenges. Balancing rapid expansion with product consistency is something we\u2019re carefully managing. Despite these hurdles, our in-house manufacturing setup from day one has allowed us to maintain full control over quality and innovation. Our upcoming launches will be groundbreaking\u2014introducing designs never before seen in India. We believe parents are going to love them!\u201d<\/p>\n

Mritunjay Prasad, CFO & Co-Founder<\/strong>\u00a0proudly shares, \u201cWe became EBITDA positive in June 2024, which was a major milestone for us. With the recent introduction of BIS standards in the footwear industry by the government, we are focused on further enhancing our manufacturing capabilities and promoting \u2018Made in India\u2019 products.\u201d<\/p>\n

Mritunjay also mentions that as\u00a0ONYC<\/a>\u00a0continues to innovate and grow, the brand isn\u2019t without its learning curves. ONYC is currently operating with 45 days of inventory & rapid scaling has led to occasional stockouts, but he emphasizes that these growing pains are a natural part of building a business with high demand. \u201cWe\u2019re working toward raising capital that will help us build inventory and a strong team to ensure these temporary issues don\u2019t affect our long-term goals. It\u2019s a fine balance between scaling fast and maintaining consistency.\u201d<\/p>\n

With over 30 years of combined experience among the co-founders\u2014Ayush Singh and Mritunjay Prasad, who bring 8 years of footwear manufacturing expertise, and Praval Pratap Singh, who has a strong background as a founding team member and sales & marketing head at a unicorn company DealShare\u2014ONYC is making a significant impact in the kids\u2019 footwear mark<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Gurugram (Haryana) [India], September 12: ONYC, which claims to be a \u201cOne-Stop Solution for Little Feet,\u201d is now on track to achieve a \u20b950 crore […]<\/p>\n","protected":false},"author":1,"featured_media":31062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[623],"class_list":["post-31061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts\/31061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/comments?post=31061"}],"version-history":[{"count":0,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts\/31061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/media\/31062"}],"wp:attachment":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/media?parent=31061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/categories?post=31061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/tags?post=31061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}