{"id":32947,"date":"2024-11-05T18:25:00","date_gmt":"2024-11-05T12:55:00","guid":{"rendered":"https:\/\/livemumbai.in\/index.php\/2024\/11\/05\/devo-unveiling-a-new-chapter-in-mens-ethnic-wear-inspired-from-indias-soul\/"},"modified":"2024-11-05T18:25:00","modified_gmt":"2024-11-05T12:55:00","slug":"devo-unveiling-a-new-chapter-in-mens-ethnic-wear-inspired-from-indias-soul","status":"publish","type":"post","link":"https:\/\/livemumbai.in\/index.php\/2024\/11\/05\/devo-unveiling-a-new-chapter-in-mens-ethnic-wear-inspired-from-indias-soul\/","title":{"rendered":"DEVO: Unveiling a New Chapter in Men\u2019s Ethnic Wear, Inspired from India\u2019s Soul"},"content":{"rendered":"<div>\n<div>\n<p><strong>New Delhi [India] November 5: <\/strong>In a landmark moment for Indian fashion, Siyaram\u2019s, the famous fashion and textile brand in India, launched\u00a0DEVO,\u00a0a revolutionary men\u2019s occasion wear brand that celebrates the essence of India\u2019s rich cultural tapestry. Mr. Gaurav Poddar, Executive Director, Siyaram\u2019s, inaugurated the first flagship store in Delhi\u2019s Lajpat Nagar on October 24, 2024, in the presence of Mr. Sunny Singh, a popular Bollywood celebrity &amp; actor and other dignitaries. DEVO introduces the unique concept of\u00a0\u2018Made of India\u2019\u2014an artistic philosophy that weaves together centuries of tradition with contemporary sophistication. Devo is born of tradition, nurtured by heritage, and crafted with the soul of India. This innovative brand represents more than just clothing; it embodies the spirit of modern India, where heritage meets haute couture, creating a narrative that resonates with the global Indian man.<\/p>\n<p>From the grandeur of hand-embroidered Sherwanis to the sophistication of tailored Indo-Western ensembles, DEVO\u2019s collection is a testament to India\u2019s sartorial excellence. The brand\u2019s signature pieces include majestic Jodhpuris that command attention, contemporary Kurta-pyjamas that blend tradition with trend, elegant Tuxedos, and complementing accessories that speak the language of global luxury. Each ensemble is meticulously crafted, incorporating traditional techniques with modern silhouettes, and tells a story of Indian craftsmanship while meeting international standards of style and comfort.<\/p>\n<p>\u201cAs we launched DEVO, we\u2019re not just introducing another fashion brand,\u201d states Shri Ramesh Poddar, Chairman and Managing Director, Siyaram\u2019s. \u201cWe are building Siyaram\u2019s legacy of excellence into an exciting new area of fashion. Our decades of expertise in creating India\u2019s finest suiting and shirting fabrics has taught us what the Indian man desires.\u00a0DEVO was created with this vision,\u00a0offering garments that embody the perfect m\u00e9lange of\u00a0tradition and modernity and are\u00a0crafted with the soul of India. It\u2019s a proud moment for us to present a brand that embodies the sophistication, craftsmanship, and cultural richness that India is made of.\u201d<\/p>\n<p>\u201cI am extremely happy to be invited for the launch of Devo from Siyaram\u2019s, a brand that has a long legacy of being one of the most iconic fashion brands in India,\u201d shared Bollywood actor Sunny Singh. \u201cAs someone who deeply appreciates our cultural heritage, I appreciate that Devo is truly a one-stop atelier for men dressing for anything from a\u00a0Grihapravesh pooja\u00a0or Dusshera to making a grand entrance at a wedding.\u201d<\/p>\n<p>The launch of the inaugural flagship store in Delhi\u2019s fashion epicenter, Lajpat Nagar, marks the beginning of DEVO\u2019s retail journey. The brand\u2019s retail store footprint will be expanding across other locations in the country, allowing pan-India access to connoisseurs of fine fashion experience DEVO\u2019s exquisite collection. As we witness the dawn of this new era in men\u2019s occasion wear, DEVO stands as a testament to a unique blend of tradition and modernity, with the promise that\u00a0Devo is not just a brand; it\u2019s a way of life\u2014Made of India\u2014for the modern Indian man.<\/p>\n<p><em>If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India] November 5: In a landmark moment for Indian fashion, Siyaram\u2019s, the famous fashion and textile brand in India, launched\u00a0DEVO,\u00a0a revolutionary men\u2019s occasion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[623],"class_list":["post-32947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts\/32947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/comments?post=32947"}],"version-history":[{"count":0,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts\/32947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/media\/32948"}],"wp:attachment":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/media?parent=32947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/categories?post=32947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/tags?post=32947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}