{"id":37734,"date":"2025-04-07T15:29:51","date_gmt":"2025-04-07T09:59:51","guid":{"rendered":"https:\/\/livemumbai.in\/index.php\/2025\/04\/07\/iraaloom-weaving-sustainability-into-every-thread-of-tradition\/"},"modified":"2025-04-07T15:29:51","modified_gmt":"2025-04-07T09:59:51","slug":"iraaloom-weaving-sustainability-into-every-thread-of-tradition","status":"publish","type":"post","link":"https:\/\/livemumbai.in\/index.php\/2025\/04\/07\/iraaloom-weaving-sustainability-into-every-thread-of-tradition\/","title":{"rendered":"Iraaloom: Weaving Sustainability into Every Thread of Tradition"},"content":{"rendered":"
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New Delhi [India], April 7: <\/strong>In a world dominated by mass production, Iraaloom stands as a testament to the beauty of handmade craftsmanship, sustainability, and ethical business. With a deep-rooted commitment to preserving India\u2019s rich artisanal heritage, Iraaloom seamlessly blends tradition with innovation. By empowering skilled artisans, integrating modern technology, and prioritizing eco-conscious practices, the brand is redefining the future of handicrafts\u2014one authentic, handcrafted product at a time.<\/div>\n<\/div>\n
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About Iraaloom<\/strong><\/p>\n

Founded by\u00a0Harsha Puthusserry\u00a0and\u00a0Nithin, Iraaloom bridges the gap between heritage and sustainability in the arts and crafts sector. What began as a passion project in 2018 has evolved into a leading platform for handmade, eco-friendly products, empowering artisans while embracing technological innovation.<\/p>\n

At its core, Iraaloom is committed to\u00a0slow, steady, and sustainable growth, ensuring traditional craftspeople receive fair recognition and economic empowerment. By integrating\u00a0authenticity tracking\u00a0and\u00a0AI-powered traceability, the brand combats mass-produced, low-cost imports, guaranteeing every product\u2019s verified, handmade origin.<\/p>\n

Founders\u2019 Journey & Vision<\/h3>\n

Harsha Puthusserry, an artist and entrepreneur, transformed Iraaloom from a small initiative into a national success. A firm believer in craftsmanship, sustainability, and empowerment, she has led the brand through challenges, leveraging technology while preserving traditional art.<\/p>\n

Nithin, the strategic backbone of Iraaloom, has been instrumental in operations, market expansion, and financial structuring. His expertise in business scaling has facilitated collaborations with leading retailers, institutions, and sustainability-driven investors.<\/p>\n

Mission<\/h3>\n

Iraaloom is dedicated to\u00a0reviving and sustaining India\u2019s rich craft heritage\u00a0by enabling artisans with modern tools, fair wages, and a global platform. The goal is to create a\u00a0circular economy\u00a0where handcrafted products are valued, artisans are empowered, and sustainability is integral to business operations.<\/p>\n

Vision<\/h3>\n

To be\u00a0India\u2019s most trusted and impactful brand\u00a0for sustainable, handmade, and artisanal products, ensuring traditional craftsmanship thrives alongside innovation and ethical business practices.<\/p>\n

Business Model<\/h3>\n

Iraaloom operates through a\u00a0dual business model (B2B & B2C)\u00a0to ensure sustainable, handcrafted products reach diverse customers.<\/p>\n

B2B Excellence\u2014<\/strong>Collaborating with top brands like Tanishq by Tata, Taj Group of Hotels, Microsoft, Malabar Gold, and more, Iraaloom offers customized, eco-friendly corporate gifting solutions aligned with premium businesses\u2019 values.<\/p>\n

B2C Reach\u2014<\/strong>Carefully curated collections are available on ONDC, GeM, Amazon, and Iraaloom\u2019s own platform, making conscious gifting accessible to individual buyers.<\/p>\n

By maintaining a strong presence in both corporate and retail markets, Iraaloom upholds tradition, artisan empowerment, and sustainability, ensuring every purchase supports a greener future.<\/p>\n

Innovations & Social Impact<\/h3>\n