{"id":39873,"date":"2025-06-11T17:37:40","date_gmt":"2025-06-11T12:07:40","guid":{"rendered":"https:\/\/livemumbai.in\/index.php\/2025\/06\/11\/kareena-kapoor-becomes-face-of-organic-tattva-pulses-rice-on-world-food-safety-day\/"},"modified":"2025-06-11T17:37:40","modified_gmt":"2025-06-11T12:07:40","slug":"kareena-kapoor-becomes-face-of-organic-tattva-pulses-rice-on-world-food-safety-day","status":"publish","type":"post","link":"https:\/\/livemumbai.in\/index.php\/2025\/06\/11\/kareena-kapoor-becomes-face-of-organic-tattva-pulses-rice-on-world-food-safety-day\/","title":{"rendered":"Kareena Kapoor Becomes Face of Organic Tattva Pulses & Rice on World Food Safety Day"},"content":{"rendered":"
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Mumbai (Maharashtra) [India], June 11:\u00a0 <\/strong>On World Food Safety Day, Organic Tattva, India\u2019s leading organic food brand, proudly announces Kareena Kapoor Khan as the new face of its pulses and rice category. With her pledge to \u201cswitch to purity,\u201d Kareena champions mindful food choices.<\/p>\n

Kareena Kapoor Khan, celebrated for her effortless style and modern motherhood, champions mindful living through every role she plays. Her belief in purity and wellness choices makes her association with Organic Tattva a natural and powerful association.<\/p>\n

Kareena Kapoor Khan expressed on this association,\u00a0<\/strong>\u201cI\u2019ve grown up loving dal-chawal, khichdi and biryani, they\u2019re more than just comfort food, they\u2019re a part of who I am. And if my love for these dishes is so pure, they deserve the purest ingredients too. As a mother, every choice I make, especially when it comes to food, comes from a place of care and responsibility. Organic Tattva stands for everything I believe in: purity, safety and trust. That\u2019s why I\u2019ve embraced a healthier, organic lifestyle. And I hope more families make that switch too, for a future that\u2019s guilt-free and truly nourishing.\u201d<\/p>\n

Kriti Mehrotra, Co-Founder of Organic Tattva, shared,\u00a0<\/strong>\u201cWhen someone like Kareena, a mother, an icon and a symbol of thoughtful living, chooses to believe in us, it\u2019s not just an endorsement, it\u2019s a shared purpose. Staples, like pulses and rice, are the quiet strength behind millions of meals each day\u2026serving them pure is all that we wish to strive towards. Through this partnership, we want to make purity a daily habit, and not just an aspiration.\u201d<\/p>\n

This impactful collaboration was brought to life by Maximus Collabs, the official agency on record for Organic Tattva.<\/p>\n

\u201cThis is more than just a campaign. It\u2019s a value alignment. Kareena is a mother millions trust, and Organic Tattva is a brand families rely on for trustworthy, pure food. Our job was to get the best of both these worlds to the consumers and inspire a shift towards mindful eating. At Maximus, we approached this as a purpose-driven partnership, one that resonates emotionally and culturally with consumers,\u201d\u00a0said Manisha Singh, Founder \u2013 Maximus Collabs<\/strong>.<\/p>\n

At a time when food safety is imperative, this association is a call to action: it\u2019s time to rethink what we put on our plates. With Kareena\u2019s voice and Organic Tattva\u2019s integrity, families now have a clearer path to safer, nutritious and more responsible food choices.<\/p>\n

Switch to purity. Switch to Organic Tattva.<\/p>\n

About Organic Tattva<\/strong><\/p>\n

Organic Tattva is a leading provider of premium-quality organic products, committed to promoting health and wellness through sustainable farming practices. With a diverse range of organic offerings, Organic Tattva aims to inspire consumers to make mindful choices for themselves and the planet. For more information, log onto \u2013\u00a0www.organictattva.com<\/a><\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Mumbai (Maharashtra) [India], June 11:\u00a0 On World Food Safety Day, Organic Tattva, India\u2019s leading organic food brand, proudly announces Kareena Kapoor Khan as the new […]<\/p>\n","protected":false},"author":1,"featured_media":39874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[623],"class_list":["post-39873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts\/39873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/comments?post=39873"}],"version-history":[{"count":0,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts\/39873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/media\/39874"}],"wp:attachment":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/media?parent=39873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/categories?post=39873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/tags?post=39873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}