{"id":40965,"date":"2025-07-09T19:27:59","date_gmt":"2025-07-09T13:57:59","guid":{"rendered":"https:\/\/livemumbai.in\/index.php\/2025\/07\/09\/hafele-and-sachin-tendulkar-return-with-a-new-chapter-a-fresh-take-on-maximising-what-matters-the-most\/"},"modified":"2025-07-09T19:27:59","modified_gmt":"2025-07-09T13:57:59","slug":"hafele-and-sachin-tendulkar-return-with-a-new-chapter-a-fresh-take-on-maximising-what-matters-the-most","status":"publish","type":"post","link":"https:\/\/livemumbai.in\/index.php\/2025\/07\/09\/hafele-and-sachin-tendulkar-return-with-a-new-chapter-a-fresh-take-on-maximising-what-matters-the-most\/","title":{"rendered":"Hafele and Sachin Tendulkar Return with a New Chapter: A Fresh Take on Maximising what matters the most!"},"content":{"rendered":"
\n

New Delhi [India], July 9: <\/b>Hafele India, in collaboration with its brand ambassador Sachin Tendulkar, announces the launch of a new digital campaign series that builds on the brand\u2019s core purpose \u2014 \u201cMaximising the Value of Space. Together.\u201d This marks a strategic evolution from last year\u2019s campaign, moving beyond brand awareness to showcasing how Hafele\u2019s innovative solutions create meaningful value in everyday life.<\/span><\/p>\n

The campaign continues with the emotional hook \u201cMaximising what matters the most\u201d \u2014 but this time, through a fresh narrative approach that simplifies functionality and brings product stories to life. The series centered around Sachin\u2019s kitchen, comprising six short films, kicks off with the launch of the first film featuring Hafele\u2019s MatrixBox Premium+ Drawer Systems.<\/span><\/p>\n

What makes this series distinct is its fresh narrative approach. Alongside Sachin, a new character \u2014 Ajay Bhaiya, playing the role of a trusted member of his home staff, adds warmth and relatability to the films. Their on-screen camaraderie subtly and effectively demonstrates the functionality, efficiency, and user-friendly design of Hafele products in real-life settings.<\/span><\/p>\n

Mr. Frank Schloeder, Managing Director, Hafele South Asia, shares, <\/span>\u201cWith the second phase of Hafele\u2019s campaign featuring Sachin Tendulkar, we are moving forward from brand introduction to value demonstration. We are evolving from telling people who we are to showing them what we do and how our solutions enhance their lives. With relatable, everyday moments and intelligent product integration, we aim at making the brand more accessible and relevant.\u201d<\/i><\/p>\n

The campaign effectively showcases the benefits of Hafele\u2019s comprehensive offerings across kitchen solutions, small and built-in appliances, lighting, and surfaces. Each film highlights how these innovations contribute to a more efficient, intuitive, and well-designed kitchen experience.<\/span><\/p>\n

Ms. Shweta Rangra, Vice President, Marketing, Hafele India, adds,<\/span><\/p>\n

\u201cOur approach this year is rooted in simplicity and clarity, showcasing how Hafele\u2019s solutions fit effortlessly into the way people live and interact with their spaces. With this campaign, we are focusing on mid-funnel engagement creating product-led stories that go beyond awareness to drive deeper understanding and consideration. Each film in the series highlights a core product benefit, supported by storytelling that is warm, visual, and meaningful. Digital mediums will be our key focus to drive visibility, engagement, and establish a deeper connection with our audiences across platforms.\u201d<\/i><\/p>\n

Mr. Sachin Tendulkar, Brand Ambassador for Hafele, shares: <\/span>\u201cI have always found the kitchen to be one of the most engaging spaces in a home \u2014 it is where conversations happen, memories are made, and there is a sense of togetherness. That is what makes it special for me. Through this campaign, Hafele brings to life the idea of thoughtful kitchens with their solutions that truly support everyday living. I am happy to be part of a story that highlights what matters the most in our everyday lives.\u201d<\/i><\/p>\n

The campaign was shot at Hafele\u2019s state-of-the-art Design Centre in Mahalaxmi, Mumbai, offering a real-life environment to effectively showcase product functionality. The films will be released in phases across digital platforms, each spotlighting a specific Hafele product and how it contributes to more functional, efficient living. With this new series, Hafele demonstrates its continued commitment to delivering innovation, utility and design, empowering people to make the most of their space and maximise what truly matters.<\/span><\/p>\n

Watch the film here:\u00a0<\/span><\/p>\n

Instagram- <\/span>https:\/\/hafele.short.gy\/ULnfWU<\/span><\/a>\u00a0<\/span><\/p>\n

YouTube- <\/span>https:\/\/hafele.short.gy\/KViyuC<\/span><\/a>\u00a0<\/span><\/p>\n

Explore more about the MatrixBox Premium+ Drawer System here: <\/span>https:\/\/hafele.short.gy\/PR-Matrixbox<\/span><\/a>\u00a0<\/span><\/p>\n

Established as a wholly owned subsidiary of Hafele Global network, Hafele India has been operating in India since 2003. An authority in the field of architectural hardware, furniture and kitchen fittings and accessories, the company also has a strong presence in synergized product categories like Home Appliances, Interior and Furniture Lighting, Sanitary Solutions, and Surfaces positioning itself as a complete solution provider for interior solutions in India and South Asia. Hafele India has a strong nation-wide presence through its offices and design showrooms spread across the country. The showrooms function as a one-stop-shop for all home interior and improvement needs \u2013 from providing in-depth technical advice to kitchen and wardrobe designing services through a team of experts.<\/span><\/p>\n

Log onto <\/span>https:\/\/www.hafeleindia.com\/en\/info\/service\/contact-us\/410\/<\/span><\/a>\u00a0 to find the nearest<\/span><\/p>\n

Hafele showroom or design centre.<\/span><\/p>\n

Website: <\/span>https:\/\/www.hafeleindia.com\/en\/<\/span><\/a><\/p>\n

Customer Care Toll Free: 1800 266 6667\u00a0<\/span><\/p>\n

Customer Care WhatsApp: +91 97691 11122\u00a0<\/span><\/p>\n

Customer Care Email ID: <\/span>customercare@hafeleindia.com<\/span><\/a>\u00a0<\/span><\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], July 9: Hafele India, in collaboration with its brand ambassador Sachin Tendulkar, announces the launch of a new digital campaign series that […]<\/p>\n","protected":false},"author":1,"featured_media":40966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[623],"class_list":["post-40965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts\/40965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/comments?post=40965"}],"version-history":[{"count":0,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts\/40965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/media\/40966"}],"wp:attachment":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/media?parent=40965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/categories?post=40965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/tags?post=40965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}