{"id":49224,"date":"2025-12-26T14:17:10","date_gmt":"2025-12-26T08:47:10","guid":{"rendered":"https:\/\/livemumbai.in\/index.php\/2025\/12\/26\/kshetra-and-kshetra-wellvia-successfully-launched-in-erode-marking-a-new-chapter-in-pure-traditional-and-conscious-food\/"},"modified":"2025-12-26T14:17:10","modified_gmt":"2025-12-26T08:47:10","slug":"kshetra-and-kshetra-wellvia-successfully-launched-in-erode-marking-a-new-chapter-in-pure-traditional-and-conscious-food","status":"publish","type":"post","link":"https:\/\/livemumbai.in\/index.php\/2025\/12\/26\/kshetra-and-kshetra-wellvia-successfully-launched-in-erode-marking-a-new-chapter-in-pure-traditional-and-conscious-food\/","title":{"rendered":"Kshetra and Kshetra Wellvia Successfully Launched in Erode, Marking a New Chapter in Pure, Traditional and Conscious Food"},"content":{"rendered":"<div>\n<p><strong><span>Erode (Tamil Nadu) [India], December 26: <\/span>Kshetra<\/strong>, a new-age natural food brand backed by <strong>Sri Annapooraniamman Foods Pvt. Ltd.<\/strong>, successfully marked the grand public launch of <strong>Kshetra<\/strong> and <strong>Kshetra Wellvia<\/strong>, unveiling its first portfolio of seven premium food product ranges at <strong>Sri Vari Arangam, Perundurai Road, Erode<\/strong>, on <strong>25 December 2025<\/strong>.<\/p>\n<p>The launch event was presided over by the company\u2019s Managing Director, <strong>Mr. Nandhakumar<\/strong>, and was highlighted by a special devotional discourse titled <strong>\u201cNine Paths to Devotion\u201d<\/strong> delivered by renowned scholar <strong>Shri. Dushyanth Sridhar<\/strong>, as part of the cultural initiative <strong>Erode\u2019il Margazhi<\/strong>.<\/p>\n<h2>A Launch Rooted in Purpose<\/h2>\n<p>More than a product unveiling, the launch of Kshetra represented a clear commitment to restoring purity, trust, and nutritional integrity to everyday food. Rooted in ancient Indian food wisdom and strengthened by modern research, Kshetra focuses on minimal processing, ethical sourcing, and long-term well-being.<\/p>\n<h2>Product Ranges Introduced<\/h2>\n<p>The following seven product categories were officially launched:<\/p>\n<ul>\n<li>\n<p><strong>Edible Oils<\/strong> \u2013 Extra Virgin, Virgin, Cold-pressed, ancient, highly nutritious seed varieties with zero toxins, stainless steel machines with fully automated plant<\/p>\n<\/li>\n<li>\n<p><strong>Spices &amp; Herbs<\/strong> \u2013 Cryogenic grinding to preserve essential volatile oils and micro nutrients<\/p>\n<\/li>\n<li>\n<p><strong>Millets<\/strong> \u2013 Ancestral grains adapted for modern nutrition, completely unpolished<\/p>\n<\/li>\n<li>\n<p><strong>Honey &amp; Natural Sweeteners<\/strong> \u2013 Pure, raw, unprocessed and unadulterated selections<\/p>\n<\/li>\n<li>\n<p><strong>Rice Varieties<\/strong> \u2013 Pure, minimally processed, rich in fibre<\/p>\n<\/li>\n<li>\n<p><strong>Pulses<\/strong> \u2013 Clean, high-quality, naturally whole and unsplit, naturally treated essentials<\/p>\n<\/li>\n<li>\n<p><strong>Beverages<\/strong> \u2013 Rich in high-quality, Traditional blends<\/p>\n<\/li>\n<\/ul>\n<h2>Event Highlights<\/h2>\n<p>The evening featured an inaugural prayer, formal unveiling of products, the founder\u2019s address, cultural performances under <strong>Erode\u2019il Margazhi<\/strong>, media interactions, and a dinner prepared using Kshetra products. The event saw the participation of eminent personalities, industry leaders, medical professionals, educators, and cultural contributors.<\/p>\n<h2>A Vision for a Healthier Tomorrow<\/h2>\n<p>Kshetra\u2019s long-term vision includes:<\/p>\n<ul>\n<li>\n<p>Collaboration with <strong>Dr. Pal (GUTMAN)<\/strong> for science-backed wellness innovations<\/p>\n<\/li>\n<li>\n<p>Development of a world-class e-commerce ecosystem, including a <strong>Shopify website and mobile app<\/strong><\/p>\n<\/li>\n<li>\n<p>Farmer empowerment through sustainable sourcing practices<\/p>\n<\/li>\n<li>\n<p>Expansion into national and global markets<\/p>\n<\/li>\n<\/ul>\n<h2>Product Availability<\/h2>\n<p>Kshetra and Kshetra Wellvia products are now available for purchase on the official website <a href=\"https:\/\/kshetrafoods.com\/\" target=\"_blank\" rel=\"noopener\"><strong>www.kshetrafoods.com<\/strong><\/a>.<\/p>\n<p>The range will also be available on leading e-commerce platforms such as <strong>Amazon<\/strong> and <strong>Flipkart<\/strong> starting <strong>1st January 2026<\/strong>, with select offline retail stores stocking the products from <strong>1st February 2026<\/strong>. Customers who are unable to locate the products may visit the official website or contact the <strong>Kshetra toll-free customer support<\/strong> for assistance.<\/p>\n<h2>About Sri Annapooraniamman Foods Pvt. Ltd.<\/h2>\n<p>Sri Annapooraniamman Foods Pvt. Ltd. is a Tamil Nadu\u2013based food manufacturing company committed to ethical sourcing, minimal processing, farmer well-being, and sustainable packaging. The company aims to deliver natural, authentic, premium-quality food products to Indian and global households.<\/p>\n<p><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Erode (Tamil Nadu) [India], December 26: Kshetra, a new-age natural food brand backed by Sri Annapooraniamman Foods Pvt. Ltd., successfully marked the grand public launch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[623],"class_list":["post-49224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts\/49224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/comments?post=49224"}],"version-history":[{"count":0,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts\/49224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/media\/49225"}],"wp:attachment":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/media?parent=49224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/categories?post=49224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/tags?post=49224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}