{"id":49443,"date":"2026-01-02T15:42:59","date_gmt":"2026-01-02T10:12:59","guid":{"rendered":"https:\/\/livemumbai.in\/index.php\/2026\/01\/02\/klubbies-launches-indias-first-made-to-measure-sustainable-maternity-wear-brand-for-modern-mothers\/"},"modified":"2026-01-02T15:42:59","modified_gmt":"2026-01-02T10:12:59","slug":"klubbies-launches-indias-first-made-to-measure-sustainable-maternity-wear-brand-for-modern-mothers","status":"publish","type":"post","link":"https:\/\/livemumbai.in\/index.php\/2026\/01\/02\/klubbies-launches-indias-first-made-to-measure-sustainable-maternity-wear-brand-for-modern-mothers\/","title":{"rendered":"Klubbies Launches India\u2019s First Made-to-Measure Sustainable Maternity Wear Brand for Modern Mothers"},"content":{"rendered":"
\n

New Delhi [India], January 2: <\/strong>Klubbies, a forward-thinking maternity fashion label under Igen Fashion & Lifestyle OPC Private Limited, has officially launched with a mission to redefine how Indian women experience maternity clothing. With a Made-to-Measure and Made-to-Order model, Klubbies brings sustainable, design-led, and function-first maternity apparel to the Indian market \u2014 addressing the long-standing gap between comfort, fit, and aesthetics.<\/p>\n

Conceived with deep industry expertise and empathy for expecting mothers, Klubbies aims to empower women to embrace pregnancy with confidence and ease, offering fashion that evolves from pregnancy to postpartum \u2014 and beyond.<\/p>\n

Celebrating Motherhood with Design, Comfort & Sustainability<\/strong><\/p>\n

The brand challenges the perception that maternity wear must compromise on style. Klubbies blends contemporary design with breathable fabrics, ergonomically tailored fits, and thoughtful silhouettes to support changing bodies throughout pregnancy.<\/p>\n

Key Brand Pillars:<\/strong><\/p>\n

\u25cf Made-to-Measure & Made-to-Order: Personalized fittings that eliminate guesswork<\/p>\n

\u25cf Sustainable Manufacturing: Ethical production and low-waste processes<\/p>\n

\u25cf Inclusive & Body-Positive: Celebrating every body type and trimester<\/p>\n

\u25cf Affordability without Trade-offs: Premium quality, accessible pricing<\/p>\n

\u25cf Indian-Focused Fit: Designed for real Indian proportions and cultural needs<\/p>\n

\u201cWe want every mother-to-be to feel seen, supported, and celebrated. Maternity should never mean hiding \u2014 it deserves the same fashion confidence as any stage of life,\u201d the brand notes.<\/p>\n

Created from Industry Insight and Real-World Understanding<\/strong><\/p>\n

Klubbies was born from firsthand observations within the apparel manufacturing industry, where expectant employees often struggled to find maternity wear that fit well and felt good. This insight \u2014 paired with over 10 years of manufacturing and industrial engineering expertise \u2014 led to designing maternity wear that solves real, everyday challenges for mothers.<\/p>\n

The founder\u2019s background in sustainable manufacturing, fabric selection and technical fitting uniquely positions Klubbies to elevate the maternity wear experience in India.<\/p>\n

Designed for Modern Indian Mothers<\/strong><\/p>\n

Klubbies caters to three primary consumer groups:<\/p>\n

\u25cf Gen Z Working Professionals (22\u201328): Style-forward, sustainability-conscious, digital-first<\/p>\n

\u25cf Millennial Professionals (28\u201338): Seeking quality, versatility and investment pieces<\/p>\n

\u25cf Fitness-Focused Women (22\u201340): Needing stretch, breathability and movement comfort<\/p>\n

These women lead multifaceted lives \u2014 and Klubbies celebrates that pregnancy does not pause ambition, lifestyle, or individuality.<\/p>\n

Five Curated Collections Set to Launch in Q1 2026<\/strong><\/p>\n

Each Klubbies collection is engineered to solve a specific wardrobe need:<\/p>\n

1. The Essentials \u2013 Everyday breathable wear<\/p>\n

2. The Glow Collection \u2013 Occasion-ready pieces with comfort core<\/p>\n

3. The Mama Line \u2013 Nursing-friendly designs for postpartum ease<\/p>\n

4. The Boss Bump \u2013 Functional and professional workplace attire<\/p>\n

5. Move with Me \u2013 Activewear with ergonomic stretch and support<\/p>\n

All pieces prioritize longevity, allowing wear before, during, and after pregnancy.<\/p>\n

A Sustainability-Driven Vision<\/strong><\/p>\n

At a time when sustainable choices are increasingly valued, Klubbies integrates:<\/p>\n

\u25cf Ethical supply chain partners<\/p>\n

\u25cf Low-waste made-to-order manufacturing<\/p>\n

\u25cf Size customization minimizing returns<\/p>\n

\u25cf Responsible fabric sourcing<\/p>\n

This approach redefines maternity fashion by merging conscious choices with consumer comfort.<\/p>\n

More Than a Fashion Brand \u2014 A Supportive Community<\/strong><\/p>\n

Klubbies aims to build a digital ecosystem where mothers share experiences, seek guidance, and find reassuring information. Through content, conversations and wellness initiatives, Klubbies aspires to become an emotional companion throughout the maternity journey.<\/p>\n

Upcoming Milestones<\/strong><\/p>\n

\u25cf Q1 2026: Official collection launch<\/p>\n

\u25cf Q2 2026: Seasonal capsule collections with customization<\/p>\n

\u25cf Q2\u2013Q3 2026: Infantwear expansion (0\u20133 years)<\/p>\n

\u25cf Q4 2026: Digital wellness program for expectant mothers<\/p>\n

The brand will initially serve Tier 1 and Tier 2 Indian cities, with expansion planned to global diaspora markets.<\/p>\n

About Klubbies<\/strong><\/p>\n

Klubbies is India\u2019s first Made-to-Measure maternity fashion brand, offering sustainable, thoughtfully designed maternity and nursing wear that celebrates motherhood without compromising comfort or individuality. Rooted in ethical manufacturing and modern inclusive design, Klubbies serves India\u2019s next generation of mothers with apparel that empowers confidence through every stage of motherhood.<\/p>\n

Media Contact<\/strong><\/p>\n

Prashant Kumar Email: prashant@klubbies.com Phone: +91 91627 39888<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], January 2: Klubbies, a forward-thinking maternity fashion label under Igen Fashion & Lifestyle OPC Private Limited, has officially launched with a mission […]<\/p>\n","protected":false},"author":1,"featured_media":49444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[623],"class_list":["post-49443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts\/49443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/comments?post=49443"}],"version-history":[{"count":0,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts\/49443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/media\/49444"}],"wp:attachment":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/media?parent=49443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/categories?post=49443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/tags?post=49443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}