{"id":53611,"date":"2026-04-02T14:46:02","date_gmt":"2026-04-02T09:16:02","guid":{"rendered":"https:\/\/livemumbai.in\/index.php\/2026\/04\/02\/ganesh-consumer-signs-one-of-the-worlds-finest-all-rounders-ravindra-jadeja-as-brand-ambassador-to-expand-sattu-beyond-eastern-markets\/"},"modified":"2026-04-02T14:46:02","modified_gmt":"2026-04-02T09:16:02","slug":"ganesh-consumer-signs-one-of-the-worlds-finest-all-rounders-ravindra-jadeja-as-brand-ambassador-to-expand-sattu-beyond-eastern-markets","status":"publish","type":"post","link":"https:\/\/livemumbai.in\/index.php\/2026\/04\/02\/ganesh-consumer-signs-one-of-the-worlds-finest-all-rounders-ravindra-jadeja-as-brand-ambassador-to-expand-sattu-beyond-eastern-markets\/","title":{"rendered":"Ganesh Consumer Signs one of the world\u2019s finest all-rounders Ravindra Jadeja as brand ambassador to Expand Sattu Beyond Eastern Markets"},"content":{"rendered":"
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Kolkata (West Bengal) [India], April 02: <\/strong>Ganesh Consumer Products Limited has onboarded Indian cricketer Ravindra Jadeja as brand ambassador for its latest sattu campaign, as the company looks to expand the traditionally regional category into a wider national market.<\/p>\n

The new television commercial, launched at a city hotel in Kolkata, marks a strategic push by the company to reposition sattu from a traditional energy drink to a modern, performance-oriented, protein-rich nutritional choice.<\/p>\n

The launch event was attended by the company\u2019s senior leadership, including Devansh Mimani, Director; Abhishek Pareek, Chief Commercial Officer; Nitesh Kumar Pandey, Senior Manager \u2013 Marketing; Raja Sarkar, Senior Manager, Modern Trade.<\/p>\n

Conceptualised by Lowe Lintas, the campaign uses high-energy, match-inspired storytelling to mirror Jadeja\u2019s on-field intensity with everyday nutritional choices. The film positions sattu as a clean, natural source of sustained energy\u2014bridging traditional nutrition with modern, active lifestyles.<\/p>\n

The campaign culminates in the mnemonic\u00a0\u201cJaddu Ka Sattu\u201d<\/strong>, reinforcing strong brand recall while anchoring the core proposition,\u00a0\u201cNatural Energy Ka Daily Dose.\u201d<\/strong>\u00a0Through visual cues and pack integration, the product is highlighted as a protein-rich, preservative-free offering made from natural ingredients.<\/p>\n

Sattu, widely consumed across eastern and northern India, is increasingly being rediscovered amid rising demand for clean-label, traditional superfoods. Its packaged format is witnessing growing traction among urban consumers seeking convenient yet nutritious food options.<\/p>\n

With a strong presence in West Bengal,\u00a0Ganesh Consumer<\/a>\u00a0is now accelerating its distribution across Odisha, North-East India, Bihar, and Jharkhand, with a phased expansion planned in key northern markets such as Delhi and Varanasi. The company is focusing on scaling its presence across general trade, modern retail, and e-commerce channels as part of its broader growth strategy.<\/p>\n

\u201cSattu has always been India\u2019s natural energy drink. With this campaign, we are reintroducing it to a new generation in a more relevant and accessible format,\u201d said Devansh Mimani, Director, Ganesh Consumer Products Limited.<\/p>\n

The move reflects a wider shift in the FMCG sector, where traditional, nutrient-rich food products are being repositioned to align with evolving consumer preferences and lifestyle needs across markets.<\/p>\n

Backgrounder<\/strong><\/p>\n

Ganesh Consumer Products Limited is a leading packaged food FMCG company headquartered in Kolkata, with a strong legacy in staple food products across eastern India.<\/p>\n

Under its flagship Ganesh brand, the company offers a diverse portfolio including atta, maida, dalia, sattu, sooji, besan, and millets, along with value-added categories such as spices and instant mixes.<\/p>\n

Backed by a robust distribution network and a growing presence across retail and e-commerce platforms, the company has built a reputation for quality, consistency, and affordability. The company is now focused on expanding beyond its traditional markets through product innovation and a continued emphasis on nutritious, everyday food solutions.<\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kolkata (West Bengal) [India], April 02: Ganesh Consumer Products Limited has onboarded Indian cricketer Ravindra Jadeja as brand ambassador for its latest sattu campaign, as […]<\/p>\n","protected":false},"author":1,"featured_media":53612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[623],"class_list":["post-53611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts\/53611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/comments?post=53611"}],"version-history":[{"count":0,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts\/53611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/media\/53612"}],"wp:attachment":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/media?parent=53611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/categories?post=53611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/tags?post=53611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}