{"id":58688,"date":"2026-08-07T18:45:37","date_gmt":"2026-08-07T13:15:37","guid":{"rendered":"https:\/\/livemumbai.in\/index.php\/2026\/08\/07\/warner-bros-discovery-brings-bauli-moonfils-croissants-into-the-magical-world-of-kian-kiki\/"},"modified":"2026-08-07T18:45:37","modified_gmt":"2026-08-07T13:15:37","slug":"warner-bros-discovery-brings-bauli-moonfils-croissants-into-the-magical-world-of-kian-kiki","status":"publish","type":"post","link":"https:\/\/livemumbai.in\/index.php\/2026\/08\/07\/warner-bros-discovery-brings-bauli-moonfils-croissants-into-the-magical-world-of-kian-kiki\/","title":{"rendered":"Warner Bros. Discovery brings Bauli Moonfils Croissants into the magical world of Kian &amp; Kiki"},"content":{"rendered":"<div>\n<p class=\"wp-block-paragraph\"><strong>New Delhi [India], August 7:<\/strong> Warner Bros. Discovery (WBD) has partnered with\u00a0<strong>Bauli Moonfils Croissants<\/strong>\u00a0for a multi-format collaboration centred around\u00a0<em>Kian &amp; Kiki<\/em>, Cartoon Network India\u2019s newest original animated franchise. The partnership marks one of the first major brand associations for the homegrown IP, with the campaign spanning\u00a0<strong>a custom TVC featuring Kian &amp; Kiki, in-episode integrations and a nationwide School Contact Program<\/strong>, bringing Bauli Moonfils closer to young audiences through multiple touchpoints.<\/p>\n<p class=\"wp-block-paragraph\">Launched this summer as part of Warner Bros. Discovery\u2019s biggest local content slate,\u00a0<em>Kian &amp; Kiki<\/em>\u00a0is among the company\u2019s flagship original franchises. Developed in collaboration with Cosmos-Maya and Fable Spinners Studio, the series follows the adventures of the mischievous sibling duo from the whimsical Satrangi family of magicians, blending fantasy, humour and relatable family moments. The launch formed part of a broader programming push featuring over 200 fresh episodes across POGO, Cartoon Network and Discovery Kids.<\/p>\n<p class=\"wp-block-paragraph\"><strong>As the first brand to partner with the franchise, Bauli Moonfils Croissant is seamlessly integrated into the adventures of Kian and Kiki.<\/strong>\u00a0The collaboration comes alive through a bespoke television commercial featuring the sibling duo, branded moments within the episodes, and a nationwide\u00a0<strong>School Contact Program<\/strong>, creating a connected experience across television and on-ground engagement.<\/p>\n<p class=\"wp-block-paragraph\">Complementing the on-screen campaign, the\u00a0<strong>School Contact Program<\/strong>\u00a0takes\u00a0<em>Kian &amp; Kiki<\/em>\u00a0directly to young audiences through interactive activities and character-led engagements. By bringing the franchise into familiar environments, the initiative creates memorable touchpoints that encourage children to interact with the characters while reinforcing the campaign in an engaging and immersive setting.<\/p>\n<p class=\"wp-block-paragraph\">For Bauli Moonfils, the collaboration offers an opportunity to reinforce the brand\u2019s heritage and quality credentials through an entertainment property that resonates with families. The campaign highlights the brand\u2019s\u00a0<strong>Italian heritage, 100-year-old secret recipe and signature sourdough-based croissants<\/strong>, reinforcing its positioning as a soft and delicious everyday snack while naturally aligning with the fun and imaginative world of\u00a0<em>Kian &amp; Kiki<\/em>.<br \/>\u00a0<br \/>\u00a0<em>\u201cAt Bauli Moonfils Croissants, we believe the strongest brand connections are built through experiences that audiences genuinely enjoy. Kian &amp; Kiki gave us the opportunity to engage with children and families in a fun, authentic way through a campaign that seamlessly blends entertainment with our brand. At the same time, it allowed us to showcase Bauli\u2019s Italian heritage, century-old recipe, and signature sourdough-based croissants in a way that is both engaging and memorable,\u201d<\/em>\u00a0said\u00a0<strong>Mr. Arnab Chatterjee, General Manager, Bauli India.<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><em>\u201cThe response to<\/em>\u00a0Kian &amp; Kiki<em>has been extremely encouraging, from the enthusiasm we witnessed at Comic Con to the way children are connecting with the characters on screen. That momentum made it the right platform for a collaboration with Bauli Moonfils. By integrating the brand into the viewing experience, we\u2019ve seen how thoughtfully designed partnerships can strengthen engagement and brand recall. As original Indian IPs continue to grow, we believe these collaborations will play an increasingly important role in helping brands build meaningful, long-term relationships with young audiences and families,\u201d<\/em>\u00a0said\u00a0Tanaz<strong> Mehta, Executive Director, Advertising Revenue, South Asia, Warner Bros. Discovery.<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/soH9B6qrf0Q?si=6b7ZQXs565UYzEL2\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"wp-block-paragraph\">The partnership reflects Warner Bros. Discovery\u2019s broader vision of building original Indian franchises with long-term commercial and consumer potential.\u00a0<strong>As homegrown IPs continue to evolve across television, digital and on-ground experiences, collaborations such as this are expected to create new opportunities for brands to engage audiences through richer, more immersive experiences while supporting the growth of India\u2019s original animation ecosystem.<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], August 7: Warner Bros. Discovery (WBD) has partnered with\u00a0Bauli Moonfils Croissants\u00a0for a multi-format collaboration centred around\u00a0Kian &amp; Kiki, Cartoon Network India\u2019s newest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":58689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[624],"class_list":["post-58688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts\/58688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/comments?post=58688"}],"version-history":[{"count":0,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/posts\/58688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/media\/58689"}],"wp:attachment":[{"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/media?parent=58688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/categories?post=58688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livemumbai.in\/index.php\/wp-json\/wp\/v2\/tags?post=58688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}